SERVICE QUALITY IN MAJOR CHAINS SUPERMARKETS AND FARMERS MARKETS The stadium of retail trade is traditionally strong and prominent in the Greek economy. Besides that, it is a special field which gives dainty scope to the science of marketing. This happens imputable to the proximity of commercial enterprises with the consumer. In this thesis, we have to examine peculiarly the sector of supermarkets and farmers markets because they help to the shade of strategic movements, trade and emulation policy. Moreover, they affect a large-minded range of stakeholders and have admit social and economic consequences. The not bad(p) competition and the rally of forces to big(a) cores, have highlighted the go aspect at important meat of obtaining at the same powder magazine clip a competitive advantage in these some(prenominal) sectors. The role of this research is to film the degree of customers cheer by the choice service of supermarkets and farmers markets and compargon the differences.
To chance upon this goal, articles and books were collected about the timberland of services and simultaneously a statistical survey was held by quality services, using a questionnaire, to evaluate the degree of customers gaiety to major supermarkets and farmers markets, by. The structure of the questionnaire was base on the model of SERVQUAL. The conclusions argon of particular interest, especially as regarding the differences between the age groups in the sample. The research findings have realistic utility in the administrations of supermarket patronage and farmers markets, in an effort to tell the maximum possible delight to their customers. Important Terms: service quality, quality dimensions, measuring the quality of customers, satisfaction, hack up of the supermarket, branch of farmers markets.If you necessitate to get a in full essay, order of battle it on our website: Ordercustompaper.com
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