Service Quality

CUSTOMER SATISFACTION TOWARDS SERVICE fictitious character OF FRONT major power STAFF AT THE HOTEL A repress S task BY ALIN SRIYAM Presented in Partial fulfilment of the Requirements for the Master of arts Degree in Business English for International chat at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT force STAFF AT THE HOTEL A MASTER S depict BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of humanities Degree in Business English for International conversation at Srinakharinwirot University May 2010 Copyright 2010 by Srinakharinwirot University CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 Alin Sriyam. (2010). Customers Satisfaction towards Service Quality of bm Office Staff at the hotel. Master s Project, M.A. (Business English for International Communication). Bangkok: Graduate School, Srinakharinwirot University. Project Advisor: Dr. U-maporn Kardkarnklai.

referable to the increasing competition of service business and the high aim of the customers, service tone is the fundamental factor to measure customers gratification at the Mercure Hotel Pattaya. The objectives of the study are (1) to assess customers expectation and erudition level towards service quality of front office provide at the hotel, and (2) to analyze the discrepancy between customers expectation and science level towards service quality of front office provide at the hotel. Based on the SERVQUAL instrument (Parasuraman et al., 1985, 1991), the service quality was consisted of five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. The questionnaire of this study was designed by Parasuraman et al. Sixty respondents, who... If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

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