3g Strategy

1. Strategies followed to move to 3g standard. As the use of 2G phones became more widespread and multitude began to utilize mobile phones in their daily lives, it became clear that consume for data services (such as access to the internet) was growing. Furthermore, experience from contumacious broadband services showed there would also be an eer increasing demand for greater data speeds. The 2G applied science was nowhere near up to the job, so the industry began to work on the next generation of technology known as 3G. The briny technological difference that distinguishes 3G technology from 2G technology is the use of parcel switching rather than circuit switching for data transmission.[19] In addition, the standardization process focused on requirements more than technology (2 Mbit/s maximal data rate indoors, 384 kbit/s outdoors, for example). needfully this led to many competing standards with different contenders pushing their own technologies, and the pile of a single unified worldwide standard looked outlying(prenominal) from reality. The standard 2G CDMA networks became 3G compliant with the adoption of Revision A to EV-DO, which do several additions to the protocol whilst retaining backwards compatibility: ?The introduction of several new-made forward link data rates that increase the maximum burst rate from 2.45 Mbit/s to 3.1 Mbit/s.

?Protocols that would decrease connection physical composition time. ?The ability for more than one mobile to share the very(prenominal) time slot. ?The introduction of QoS flags. All these were put in nonplus to allow for low latency, low bit rate communication theory such as VoIP. [20] 2. The bases for differentiation and segmentation? In both the first mover and differentiation strategy approaches, the mobile operators primary objective is to be first to market and to capture as much early revenue as possible. However, in the first case (first mover), the mobile operator intends to coincide with IMS industry standards, while the second case (differntiation strategy)... If you want to squeeze a full essay, order it on our website: Ordercustompaper.com

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