Outline the Main Benefits/Advantages and the Potential Disadvantages...

Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading(p) to the saddle horse of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be depict in this paper. Marketing planning helps to identify potential sources of warlike advantage as it makes a company look at the market environment and phone about the opportunities within it. If matched advantages are found these evict be exploited and gamy returns gained. Marketing planning makes the company become more unionized as it encourages planning and the setting of objectives and strategies, this gives more direction to the staunch as they know what they are doing, when, how and the deadlines. If the complete firm is organised and knowing collectively where they are heading it means they gage work more in tune with each some other to meet the objectives. Because objectives have been set, it makes it easier for management to monitor performance towards theses objectives.

The whole marketing planning process improves communication and relationships within the company. This is because the distinct functions have to work together to make the plan and in like manner to implement it. It has been said that if operational level provide are involved in planning it motivates them greatly. The marketing plan can be largely improved if operational level staff are involved, this is because they are closer to the customer and know what they prefer, and what they think of competitors. Finally, the training that staff are given for marketing planning, e.g. setting objectives, can be used in other areas of their crinkle and can improve the company as a whole, non just in marketing. If marketing planning becomes too declare it will not bring... If you want to get a adept essay, order it on our website: Ordercustompaper.com

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