Marketing Strategy

IntroductionKylie

External analysis:

1. SWOT Gladys

S: pocket-sized price, clear image, ethical harvest-time

W: no simple package, impoverishment c atomic number 18ful storage

O: advanced technology, new genial trend

T: galore(postnominal) brands enter in, limited natural resources

2. Porters 5 forcesAda

-Threats of substitute: many e.g. Lush, Burts Bee, Origin, Botani ( small(a)er commercialize share

-Barrier to new entrants: easy to enter the market

-Power of supplier: low (supplier are being chosen by body shop)

-Power of Buyer: high, many substitute and choices

-Existing competition: high( many competitors

3. PESTELKimmy

P: fair trade, WTO do it body shops effort

E: when economic downturn, put on is higher/more branches??? ( show evidence

S: highly acceptable, social trend, good perception from outside towards body shop

T: drop of renewable energy, body shop is the first company to stop by the use of technology,

awareness on environmental security measure and conservation

E: because of above, body shop implement relevant form _or_ system of government to launch relevant activities or

events e.g.



fund-raising, whale-saving, donations

L: testing on animal(prenominal), non-harmful ingredients to gay body

4. ChallengesGladys

- Too many competitor

- Limitation on production

- Relatively low profitability ( compared to other competitor)

- Complex production process

- risk of elude products

- time-consuming on research before selling products

- ( anti- animal testing ( may not be similar to the genius of human skin)

- No unique/ distinctive product

- The brand the product must undergo Product Life Cycle e.g. stagnation/ decline

Marketing Strategies

1. STPAngela

Segmentation for body shop client ( may refer to CB notes for details)

- demographic: age, gender,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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