follow name: QANTAS GROUP
sedulousness: Australian airlines industry
Period of Analysis: 2004-2008
Preparers:
HOANG BACH PHAM 700337832
THIEN QUAN NGUYEN 700343624
ANTHONY LALITAN 800373963
TABLE OF CONTENTS
executive director summary2
Introduction3
Company situation outline4
Company description4
Scope of operations4
Current objectives and strategies4
SWOT analysis5
Financial analysis8
Profit proportionalitys analysis 8
Liquidity Ratio analysis9
Performance comparison 9
Stakeholder analysis13
Key stakeholders13
Interests and concerns of learn stakeholders13
Priority of stakeholders14
Stakeholder strategies15
Conclusion17
List of references 18
EXERCUTIVE SUMMARY
The purpose of this report is to go and assess the situation and performance of Qantas Group in other to answer the question is this a successful firm? The area of the investigation is the data of Qantas Groups performance from 2004 to bar 2008. The evaluation of Qantas Group is based on the analysis of smart set situation, finance and stakeholder during this time.
In company situation analysis, Qantas Group is king-size and oldest Australian aviation company in globe with the diversification operation strategy it has many functional related companies such(prenominal) as Qantas Link, Qantas Holidays, Qantas Freight and JetStar. Qantas has strong market position (30% world-wide and 65% share for domestic) with diversified product portfolio however its weak in geographic divisions; depend on Australia and declining change position. In external factors, it has some opportunities includes international expansion, the growing passenger airline market in Asia-Pacific and Global travel and touristry industry. Nevertheless, it also meets the threats from competition from low cost airline, security obligations, and the crisis.
In financial analysis, the companys performance...If you want to get a full essay, order it on our website: Ordercustompaper.com
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