A global perspective is a matter of option for businesses. strategical management is the process of specifying an organizations designs, developing policies and plans to achieve these objectives, and completelyocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer, allocator and marketer of Non- alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, succus and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Coca-Cola Enterprises is the worlds largest marketer, maker and distributor of Coca- Cola products. It operates in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola is the non alcoholic bottled beverages. ORIGIN OF THE REPORT We are lucky to say that our honorable course teacher Md. Muzahidul Islam Lecturer, section of Management Studies, Faculty of Business Administration and Management, assigned us a cross on Strategic Management Issues of international Companies (MNCs): A Case Study on Coca-Cola Company. This report is prepared on the basis of secondary data.
OBJECTIVES OF THE STUDY
2. Strategic Management Issues of Coca-Cola Company Every successful study should contain specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it. The specific objectives of the study are to have inhabitledge round- ? To sock about the strategic management issues of multinational companies ? To know about the strategies of the multinational companies ? To characterize the challenges of international strategic management ? To know about the international strategic management process ? To pick out and characterize the levels the international...If you want to get a full essay, straddle it on our website: Ordercustompaper.com
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