Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.

Objective

Roscoe Foods has found a viable market opportunity inside the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a tether provider of Salsa products.

Product Positioning

Roscoe leave behind identify itself with sports fans and market its product as a Sports salsa.

        Positioning in the U.S. markets will be attain by means of event advertising and athlete endorsements. Advertisements will concentre on the Baseball (MLB) and Football (NFL) seasons to provide full yr coverage.

        Since the Soccer market is most prevalent in Europe, place in the European markets will be attained through event advertising and athlete endorsements through FIFA.

o         Success grade in the European Soccer markets could warrant Roscoes involvement in American Soccer through MLS.

        Roscoe Salsa will developed by Emeril Agasi, a world-famous Chef with sports appeal because of his New York attitude.

Product Development

Salsa development will be handled with Emeril Agasi. This will allow us to certify our product with his brand, and will allow us to use his name on our promotion and marketing. Preliminary customer surveys will also be preformed to visit the effectiveness of the salsa.



The most important element of the survey is to scratch out specifically what the tests dont like about it, and to try and comprise the problem by modifying the ingredients.

Product Testing and Customer Satisfaction

        Blind sample distribution taste tests and product awareness giveaways will be performed at various grocery stores. A specific grocery feed chain, such as Pathmark, will be selected. This will patron build aware ness with the female shoppers who may non necessarily watch sports. These product taste tests and surveys should be preformed previous to the commencement of the sports seasons in order to engrain the idea of the salsa into the mind of...

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