Presidential Campaign ads of 1968, 1984 and 1996: The Evolution of Campaigns

During the presidential campaigns of 1968, 1984 and 1996, democrat campaign themes have become progressively simplistic giving rise to the importance of project. In 1968, a great deal of time and energy is given to the divers(a) issues from Social Security, Medicare and family values. In the 1984 campaign the primary focus was to fervour Reagans deficit spending. In 1996 the republican campaign no weeklong emphasized issues, instead they used big flashy figures and dramatized the image of the President. Over time, the roles of presidential candidates have become increasingly touch on what the public perceives their characters to be and less on the true(a) issues.

In 1968, the democratic candidate Hubert Humphrey ran against Republican

Candidate Richard Nixon. Much of the strategy behind Humphreys ad campaign revolved around building a sense impression that he could be trusted and displaying Humphreys extensive knowledge on the issues. In nearly half the campaign ads we see Hubert Humphrey talk to Americans about issues like family values and other home(prenominal) policies. throughout the campaign, Humphrey is visible to references, which becomes increasingly rare in future democratic candidates. In what appears to be a Question and Answer forum, in Law and Order, the announcer poses a direct question asking how Humphrey pass on gain the trust of Americans.



Humphreys response attacks Nixon and then explains his own attitude on fighting poverty and crime. We see Humphrey sharing with the audience his own personal opinion on a domestic issue. However, throughout Humphreys campaign ads he was careful not to waste about his successes because of the unpopular Johnson Administration. Therefore it was important that Humphreys ads separate him from the Johnson administration, which had been spoil by the Vietnam quagmire, and try to gain the trust of Americans.

On foreign form _or_ system of government issues, the Bomb (Nuclear Treaty) ad...

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