WE on the death row ?WE, ON DEATH form? BENETTON?S CAMPAIGN Since 1989, Benetton officially adopted the trademark, United color in of Benetton, initiating and formalizing more than ten years strategy to radically transubstantiate the face of conventional advertisement. In place of the product, Benetton presented powerful and snarly visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism. Benetton?s advertising campaigns and social communication strategies are a clear replicate of contemporary culture and society.
Benetton?s United Colors constrict transformed the traditional notions of advertising, so that the goal is no all-night to simply sell their products, the brand name or to earn a desire. Instead, their campaigns promote social concerns, critiques and ideologies. Since Oliviero Toscani, photographer and creative manager of Benetton advertising, arrived to t...If you want to get a full essay, order it on our website: Ordercustompaper.com
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