Contents: Â·Situation Analysis Â·promotional Goal Â·Promotional Strategy Â·Coordinated Communication Mix Â· execution & Control Â·Evaluation Â·Conclusion Situation Analysis 1.Company Profile Colgate-Palmolive Company is a truly world(a) partnership doing craft in over two hundred countries over the world. The companys upshot businesses are viva voce circumspection products, personalized carry off products, kin care products, fabric care products and flatter nutrition. Colgate-Palmolive is global no(prenominal) 1 in viva voce care products business, especially in oral chemical substance products such as toothpaste, 2 in 1 toothpaste, mouthwash and whitening products, etc., guardianship 20% of the global oral care merchandise government agency share in 2002. However, the flagrant sales turnover of the oral care products is only 32% of the companys chalk up sales. 2.Brand Awareness Colgate is a long-familiar disgrace in oral care products; the brand awareness is 99% coping Darlie by 4% and von von Braun/Oral-B by 6%. obscure from oral chemical products, Colgate is in addition a well-known brand name for manual soup-strainer segment; Colgate is in the 2nd place succeeding(a) to the commercialize leader Braun/Oral-B in the toothbrush foodstuff keeping 10% of global toothbrush foodstuff share. 3.Market Overview Colgate set that at that place is a big wrong gap in the midst of the manual toothbrush and the galvanising reversible toothbrush in Hong Kong market. The price strand for the manual toothbrush is from HK$6.00 ~ HK$29.90 and the price say for the electrical rechargeable toothbrush is from HK$299.00 ~ HK$1,399.00.
The price gap is from HK$29.90 ~ HK$299.00. Colgate as well identified that in that location is no battery-operated toothbrush in Hong Kong market, the market leader of the power toothbrush, Braun/Oral-B, is only offering rechargeable toothbrush. Based on the gap analysis, there is a big market gap for the battery-operated toothbrush at the price range from HK$29.90 ~ HK$299.00. 4.The Product Actibrush is positive and marketed by Colgate-Palmolive under Colgate brand-name with pursuit product specifications -Battery driven vary toothbrush... If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper