Commerce 296 Section 102 October 3, 2011 Assignment 1: Situation judiciousness psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102) composition A Consumers Groupon is shortly the leading home in the online host purchasing industry, extending to much than 100 million subscribers globally who atomic number 18 connected with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms target group of ideal and suitable guests is young, technologically intelligent, and educated individuals amidst the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets argon ascertain in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing casual deals in local areas for a discou nted price. Consumers bay window substantially plan of attack these deals via the Groupon website or subscribed emails. Groupon is rattling user-friendly as it can be easily accessed on a computer or on a energetic phone.
Customer the true for Groupon is high relative to an new(prenominal)(prenominal) collective purchase firms as they advance daily deals that are localized to sevenfold communities (Smiljanich, 2010), making it satisfactory for consumers to use the deal, thus increasing the likelihood of them purchasing it. However, loyalty to the firm is limited, as guests purchase deals loosely based on the actual good or service. If other coll! ective buying firms provide more appealing offers, the customer can easily switch to the competitors at no cost. Similarly, the direct of personalization for each customer is limited as Groupon offers daily deals to a broad market. The absence seizure of a tailored insure limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise leisurely purposes, consumers can unload money on other recreational products or services,...If you desire to get a lavish essay, order it on our website: OrderCustomPaper.com
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