Does It Matter

JI lLh_e Ed i t Q Does IT look? Nicholas Carrs article IT Doesnt Matter (May 2003) is an important, perhaps even seminal, piece. It effectively captures the Zeitgeist among senior commandrs of large enterprises and gives silverish example to the backlash that has swept through management suites regarding ITS calling value. As Carrs article says, ancestryes confuse overestimated the strategic value of IT. They have significantly overspent on technology in the quest for business value. They need to manage large portions of their IT infrastructures more rigorously to fell capital investment requirements and operating costs. As companies become more dependent on IT platforms for their day-to-day operations, they must focus on potential vulnerabilities and more aggressively manage for reliability and security. just now such ideas are not inconsistent with the view that IT remains a profound catalyst for the creation of strategic distinction. In capturing todays management mood so effectively, Carr provides a blue-chip service. And yet his article is potentially dangerous, for it appears to endorse the notion that businesses should manage IT as a commodity input because the opportunities for strategic differentiation with IT have become so scarce.

By giving voice to this perspective and making it so compelling, Carr is likely to perpetuate a misguided view. The choice of article title is even more unfortunate. It may grab readers attention, but it is misleading; Carr is not claiming that IT does not matter; rather, his main assertion is that IT is diminishing as a source of strategic differentiation. Unfortunately, given todays business climate, legion(predicate) readers will remember the articles title and forget its nuance. The lesson to be learned from the past several decades is that IT by itself rarely, if ever, confers strategic differentiation. Yet, IT is inherently strategic because of its indirect effects - it creates possibilities and options that did not... If you want to get a full essay, order it on our website: Ordercustompaper.com

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