Issues Facing Singapore Telecoms

capital of capital of capital of capital of Singapore Telecoms is the Asias leadership communications company that provides a diverse range of communication services and solutions, including fixed, mobile, Internet, info-communications technology and satellite. stand up as one the most profitable Singapore firmly with a profit of $1.88 billion for the financial year 1998/1999 despite Asian is having an economic downturn at that period of time. Singapore Telecoms has 120 years of direct experience in Singapore and has played an integral part in the development of the area as a major communications hub. In these young years, there were several issues that Singapore Telecoms have been facing. First and frontwards most, with the governments good intention to privatize Singapore Telecoms in order to liberalize the industry, it introduces competition in the formerly monopoly merchandise of telecommunication industry. New players like MobileOne (M1) came into the picture in April 1997, vying for the mobile sectors market share. In near two year time, it had success spaciousy taken 32% of the market share mainly due to its marketing savvy, attention to node services and network quality. Singapore Telecoms had started price wars with this new rivalry and had a record of slashing its rates twice at heart a day in order to countermove its rivalrys schema.

Up and access competitor like StarHub, which is sanction by some largest global telecoms providers will be nark available in the market providing fixed line services. With these competitors coming into the industry, Singapore Telecoms is forced to be innovative in its strategy in order to maintain its position as the leading service provider. Secondly, with the impact of the Asian crisis that happened in 1998, it affected mass of the Asian countries as well as the businesses in Singapore. Singapore Telecoms closed its Financial Year 1998/1999 with a drop 1.2 pct in its revenue, operating profits decreases by 10.5 percent and operating expenses rose by 6... If you want to get a full essay, order it on our website: Ordercustompaper.com

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