Martstract

  PARTICIPANT  HANDBOOK     Jean-­?Claude  Larréché   The  Alfred  H.  Heineken  Chaired  Professor  of  Marketing   INSEAD     Hubert  Gatignon   The  Claude  Janssen  Chaired  Professor  of   line  Administration  and  Professor   of  Marketing   INSEAD     Rémi  Triolet   Partner,   film director  of  R&D   STRATX         Copyright  ©  StratX   2011-­?12-­?19   i        publishing firm:  StratX   Production:  Coptech,  Inc.,  Woburn,  Massachusetts     Marketing  Team  Americas:     Paul  Ritmo  &  Andréa  Hernandez   Marketing  Team  EMEAA:       Stéphanie  Zanon  &  Patricia  Huber   Development  Team     Laetitia  Benhous,  Aurélien  Dauvergne  &  Rémi  Triolet   Support  Team       Andréa  Hernandez  &  Annie  Houde     Copyright  ©  2003,  2010  by  Jean-­?Claude  Larréché,  Hubert  Gatignon  &  Rémi  Triolet   Software  ©  2003,  2010  by  StratX   Markstrat  is  a  registered   brandmark  of  StratX   All  rights  reserved     No  part  of  this   harbor  whitethorn  be  reproduced  in  any  form,  electronic  or  mechanical,  without   the   front  permission  of  the  publisher.     Used  books  should  not  be  purchased  or  sold.

 each  Student  Handbook  comes  with  a   unique   attendant  turn  that  is  to  be  used  by  the  person  who  purchased  the  book  only.  If   the   fitting  card  in  the  back  of  this  book  has  been  tampered  with,  return  the  book   because  you  will  not  be  able  to  use  the  serial  number     ISBN#  0-­?9743063-­?6-­?3   for  the  electronic  version   ISBN#  0-­?9743063-­?7-­?1   for  the  paper  version     Edited  2010         How  you  can  save  paper.     Please  come to  to  page  6  before  printing  this  document.       Copyright  ©  StratX   2011-­?12-­?19   ii   TABLE  OF  CONTENT   Introduction  __________________________________________________________   1   to the highest degree  STRATX  SIMULATIONS... If you want to get a full essay, order it on our website: Ordercustompaper.com

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