The Business Environment: The Interrelationship Between Business and the foreign Environment A study of the Fast Food Industry 1. Adapt or Die 1.1 The consumer is king! An old adage I know, but it is truer right away than it ever has been. Consumers are demanding more and businesses are having to respond or get left behind. The winds of change are certainly blowing done the empire of fast food. People are no yearner prepared to sacrifice other considerations at the alter of monetary value and convenience. Adaptation is key if this pains is to continue to thrive in a changing market. 1.2 This report looks at the political, economic, social, and technological trends and their bushel on the fast food retail sector. I arrive at created a PEST analysis and considered the implications. Each one affects the industry as a macro-environment. I have identified cardinal significant trends that will sum up every factor, project the implications they will have and how the industry has responded to them. I have overly considered future aspects of these trends in order to provide my own advice as to how the sector could handle ramifications to come. 2. P.E.S.T 2.
1 POLITICAL Health and Safety Guidelines Animal rights campaigns bovine Spongiform Encephalopathy (BSE) The Cheeseburger Bill 2.2 ECONOMIC Low set up costs sustain from major supplier Perceived value for money Franchising facilitates set ups Growing market increase disposable income 2.3 SOCIAL Increased Vegetarianism Social Activities Busy Lifestyles Heathy Eating and Lifestyle... If you trust to get a full essay, order it on our website:
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