Tiffany Case Analysis

Tiffany & Co. Overview Tiffany & Co. is a retailer, designer, manufacturer, and distributor of luxury fine jewelry. As of January 31st, 2003, they had 44 company-operated stores within US borders and 82 company-operated stores internationally. Fine jewelry makes up 79% of their net sales followed by other products such(prenominal) as timepieces, stationery, and sterling silverware. Michael J. Kowalski, Tiffany & Co.s current CEO, has the same deputation the company had when it first started in 1837: to be the worlds premier luxury brand of fine jewelry as well as Americas house of design. S.W.O.T. Tiffany & Co. has through with(p) an outstanding job in developing a absolute brand name, which represents nothing but the best, most durable, and most voluptuous jewelry. Part of their strong reputation can be recognize to their company-operated stores, which quickly differentiate Tiffany & Co. from competitors who sell their products through other distributors. The company-operated stores chant the brand name even more by physically isolating Tiffanys name and its products, giving them a esteemed image. Tiffany & Co.s advertising campaigns abide done a secure job in targeting their ideal upper to middle descriptor customer.

Their ads commit been strategically placed in newspapers such as The New York Times and The Chicago Tribune, and in magazines such as New Yorker, which tend to be read by a well educated, upper class group. Tiffanys collections which range in both style and price, combined with their impressively efficient inventory, have kept customers happy for decades. Tiffany & Co.s well trained employees have been able to form relationships with their customers are another reason wherefore the company has many returning customers. Tiffany exhibits several weaknesses that are bother net sales. Most importantly, their international stores have not been speech in nearly as much revenue as company executives had once predicted. The number of international... If you want to get a full essay, order it on our website: Ordercustompaper.com

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