RESEARCH INVESTIGATION AND PROPOSAL Essay Example | Topics and Well Written Essays - 1250 words

RESEARCH INVESTIGATION AND PROPOSAL - Essay Example During and after the recent financial crisis and recessionary periods in countries where tourism constituted a major proportion of the overall economy, the hotel industry has been severely affected due to loss of market confidence and volatility in exchange rates. The outcome of this phenomenon has been low customer turnover and consumer spending, and profits for hotels, which has in turn led to overhead costs reduction by hotels. Employees consider such uncertain situations threatening to their careers and also this has negative impact on their training and development which has lead to lower employees’ motivation. Despite of the uncertainties in the employment market, employees in the hospitality industry are found to display lower level of loyalty to their employers. This could have severe impact on hotels performance and therefore, this problem is therefore at the crux of investigation in the proposed research, which needs to be investigated particularly in the context of luxury hotels that operate at high pricing and operating costs and place greater dependency on their employees for delivering high quality of services to their customers. This study can be achieved by investigation employee motivation in different luxury hotels and comparing them for its effects on customer satisfaction. The primary objective of the proposed research is to investigate levels of employee motivation in selected luxury hotels and its impact on customer satisfaction. The secondary objective is to explore the extent of both financial and non-financial factors contributing to employee motivation. Motivation has been defined by many in various possible ways. One definition states, â€Å"it is the process that arouses, energizes, directs, and sustains behavior and performance† (Stajkovic & Luthans, 1998). Another way of explaining motivation is put forth by Zaphiris & Ang (2009) as it is an inner willingness or desire of individuals,