Friday, November 22, 2013

Analysis Of Indian Consumer Preference Influencing Car Purchase

TABLE OF CONTENTS Sr. No.INDEXPage No. 1Executive Summary3 2Introduction4 3Overview of machine companies in India6 4Research Methodology8 5 Hypothesis 10 6Result13 7Conclusion and Recommendation14 8cecal appendage15 Survey Questionnaires15 Bibliography21 EXECUTIVE compact Objective: The aim of the project was, to meditate and find the influencing factors of consumer when buy his/her first railcar. Up to the end of nineties it was the monopoly of the Maruti Udyog Limited. Now Indian Car patience is one of the more or slight competitive industries of the world. Hence, today the consumer has numerous choices while making a purchase. We surveyed the differentiating factors that influenced purchase of the first car. The main motive was to know what influences consumers’ decision. On the project of Consumer Preferences In Car fabrication, we surveyed 77 people with the supporter of a questionnaire. People replied to the questionnaire, on a rating baffle over from 0 to 9. On the basis of these replies we concluded that it is the handiness of Spares, Durability, upkeep Cost, Colour, Leg Space, Mileage, After Sale Service and boilersuit Looks which matters to the highest degree for a consumer. But the ratings received were very near in preceding(prenominal) seven features. So, we prepared another Questionnaire for the ranking the preceding(prenominal) all seven features from 1 to 8. Also, on the basis of ratings and octette features we formulated five hypothesis and tested it through the questionnaires.
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On the basis of results, we recommend th e companies to fol humble a consumer centric! funds advance and work hard on spacious cars with low victuals cost and provide a good overall look. INTRODUCTION flying glance into Indian Car Industry: Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of...If you want to get a generous essay, order it on our website: OrderCustomPaper.com

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