To Buy or Not to Buy

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON CONSUMER bargain for INTENTION An experiential study in the electronics industry of capital of Pakistan and Rawalpindi BILAL TARIQ (01-120102-016) CH. JUNAID WASIF (01-120102-017) IQRA SAEED (01-120102-024) MARYAM ESSAM (01-220102-022) Research instruct: DR. SHAZIA AKHTAR Submitted to: Bahria University, Islamabad Campus Department of Management Sciences interpolation Electronic viva-voce is gaining popularity and proper a more effectual source of influence on consumer buying behavior as more users join the net and connect on partial(p) media. Electronic word-of-mouth also referred to as word-of-mouse is a non-traditional dust of word-of-mouth. It is the schooling that consumers exchange online. It differs from word-of-mouth in this aspect that the in dression comes from an anonymous source in the form of a text-based format (Wu and Wang, 2011). This includes information by the consumers in respect t o their experience with a certain product or service. These consumers form opinions about the brands that they aim used or are currently using and office these views and offer suggestions to other consumers via tender media. As a pass on this interaction has a hidden influence on the consumers and their purchase intentions.

Social media is a collection of internet-based applications that expedite media content and information. It includes collaborative projects for e.g. Wikipedia, content communities for e.g. YouTube and social media websites for e.g. Facebook, Twitter, Bebo and MySpace and so on, on with technologies which include b! logs, vlogs, podcasts, vista sharing, wall-posting, emal, instant messaging, music sharing etc. (Kaplan and Haenlein, 2010). Consumers from all well-nigh the globe interact through social media and affect from each one others brand attitudes and choices along with the purchase intentions. This enquiry is based on the influence that the same interaction i.e....If you requirement to get a full essay, nine it on our website: OrderCustomPaper.com

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