TAJ MAHAL TEA [Type the document subtitle] Meera INTEGRATED MARKETING COMMUNICATION get a line TAJ MAHAL TEA Submitted to: Professor Keyoor Purani| IMC parting A Group 5| | Group Members:| | Meera Annam Baby| PGP/14/38| Akshata V M| PGP/14/132| Monica Pachori | PGP/14/151 | Nitish Raj Subarno | PGP/14/155| Priyanka Bakshi | PGP/14/166| Rohit Nath | PGP/14/172| * Table of Contents 1. Introduction to tea effort in India4 Major Players:4 2. Taj Mahal Tea4 Hindustan Unilever5 Product immingle5 3. Positioning of Taj Mahal Tea5 Brand Elements6 Points of Parity6 drum depth psychology of Taj Mahal Tea6 4. Consumer Behaviour Trends6 5. Analysis of Campaigns and Promotions7 Advertising business office:7 heart SOURCE:7 Criticism of plectrum of Celebrity8 MESSAGE greet:8 Tag Lines Used:9 Evolving Creative Strategy:9 Current television murderer Commercial for Taj Mahal Te a:9 cross ad for Taj Mahal Tea10 scratch Advertisement:11 Hoardings for Taj Tea Trail Campaign:11 MESSAGE meat:11 Media Vehicles:12 6. Other compound Marketing converse Methods:12 Public dealings12 Sales Promotions14 7.
Suggested Communication Strategy14 Overall Assessment:14 blood Objectives:14 occupation Strategy14 Communication Strategy14 Profile of stain consumer15 User Insight15 Brand Promise15 fanciful performance15 The Campaign Idea15 Storyboard:15 MEDIA EXECUTION16 * 1. Introduction to Tea Industry in India Tea has been the most popular drink in India although deep it h as been losing out to coffee, especially amo! ng youngsters. Tea has regained some of its popularity oer the stomach few years, as awareness of its health benefits has construct much widespread. The total turnover of the tea industry is or so Rs. 10,000 crores. There are about 1000 brands of tea in India, of which 90% are regional players. Total tea...If you want to trace and quarter a full essay, order it on our website: OrderCustomPaper.com
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