900 WORD Essay Example | Topics and Well Written Essays - 1000 words

900 WORD - Essay lessonline, this report is a report which will propose a forward schema to BP by look at it internally and s merchant shipning its external environment through the use of strategic management tools. correspond to Porter, companies can stick to three best strategiescost leadership, trade segmentation, and differentiation. Generic strategies be highly commended because they signalize a certain area that a company can focus instead of trying to be everything. (Thomson 2004).Looking at BPs strategic statement1 in the light of Porters generic strategies, it can be noted that BP is following a differentiation strategy. In general, it can be seen that energy products are marketed as high performance fuel with outstanding engine cleaning power which burns more(prenominal) smoothly and completely (BP Global 2006). Instead of just being one of the typical players in the market, BP has differentiate its products by offering cleaner fuels and alternative energy sources. This is directly in line with the companys name which stands for Beyond Petroleum which communicates the oil manufacturers concern for the environment (BP 2006). By differentiating itself against its competitors, BP gains a strong foothold in its target market.SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one of the most widely apply business models in assessing the current position of a business entity. In order to prose a strategy to BP, this paper recognise that the companys strengths should be matched with its opportunities. The appropriate strategy should also minimise the threats and subject the weaknesses.Strengths BPs main strengths are its size, scope, and brand. As one of the largest players in the industry, the company exerts significant influence in to the other business organisations within its value chain. BP also enjoys being able to offer the global market with its products through its wide network of distribution channels. BP has established