Global airwave Industry is currently going through the most unenviable phase. Airlines have collectively lost over US $10.4 gazillion last year, and atomic number 18 estimated to lose a further US $9 billion this year, of which US $2 billion (Rs 10,000 crores) ordain be the share of Indian carriers. With Air India operating in a global environment, the national carrier has been impacted as adversely as other airlines the world over.
Air India Chairman, Mr Arvind Jadhav, addressing the media in New Delhi on August 7, 2009.
The causes for the losses suffered by Air India need to be viewed in the perspective of: Escalating costs, particularly of ATF. fewer passenger numbers, particularly in the premium class. Low fares with a gradual shift of passengers from legacy abundant service airlines to small cost airlines. Decline in carriage of cargo. Excess capacitance in a falling market.
As the existing downswing is expected to continue, Air India has initiated several measures for operational and financial turnaround. The measures proposed for attaining these objectives are: Product upgradation through change on time feat and enhanced customer touch point experience. Seamless connectivity from interior points of India to destinations abroad.
Pre-mature retirement of old aircraft, including leased aircraft, and their replacement with a newer displace efficient swift. New aircraft with best-in-class passenger amenities. Rationalization of routes and capacities.
These measures will change Air India to achieve higher passenger revenues through improved load factors and increased yield. The management will simultaneously centre on increased revenue generation through confederate businesses like cargo, engineering and ground handling. Hard Facts Air India has neer received budgetary support, except for the initial equity. Past fleet acquisitions by Air India have always been financed through informal resources. In the past 20...If you want to get a full essay, order it on our website: Ordercustompaper.com
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