Singapore Airline
Executive Summary paginate 3
SIAs ProfilePage 4
Products ProfilePage 5
SWOT Analysis Page 6
SIAs Market partitioningPage 7-8
SIAs brands MarketingPage 9
SIAs pose for Competitive AdvantagePage 10-12
Socially Responsible Target MarketingPage 13
The Marketing MixPage 14-15
The 4 Ps - Product | Pricing | Placing | Promotion
The 4 Cs - Customer Value | Cost to the Customer | stratagem | Communication
Conclusion Page 16
ReferencesPage 17
Executive Summary
This report documents the explore of Singapore Airlines. The aim of this report is present a ecumenical research of SIAs marketing segmentation, targeting and positioning for competitive advantage, the 4 Ps and 4 Cs strategies.
A brief introduction of SIAs profile and the products profile would be offered for preliminary understanding, followed by the SWOT summary and the marketing segmentation, targeting and positioning for competitive advantage will be discussed. The 4 Ps of SIA which includes the product system, the pricing strategy, the placing strategy and the promotion strategy.
The 4 Cs of SIA which will be, the guest value, the cost of customer, the convenience of the place, the communication method will be discussed in the following report.
SIAs Profile
Singapore Airlines Limited, SIA is the national skyway of Singapore. Singapore Airlines operates a hub at Singapore Changi Airport and has a very strong presence in the airline markets of sou-east Asia, East Asia, South Asia, and the competitive Kangaroo Route between atomic number 63 and Oceania. The company also operates transPacific flights, including two of the worlds longest non-stop commercial flights from Singapore to Newark, New Jersey and Los Angeles, calcium on the Airbus A340.
SIA has diversified into airline-related...If you want to get a large essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment