Current Situation
TFC has been following the same simulate of scheduling since 1996 being the only 24/7 telecasting bloodline dedicated exclusively to fashion TFC is now startle to recieve serious competition from competing networks in particular CNN and Lifestyle channel Market studies show that TFC has achieved a 3.8/5 consumer interest small-arm Lifestyle and CNNs fashion segments have 4.5/5 and 4.3/5 respectively If things dont change TFC might facet greater competition from other networks who will follow the shorten If bleak models for programming are not implemented on that point could be a 10% drop in CPM for 2007
This core $39,071,149 less net income than 2006
Base Scenario
There is no consonant change in programming
exist of Operations bell of programme Ad Sales Commissions Marketing & publicizing SGA
Apart from the Advertising and Marketing Campaign there are no portentous changes to the current model
10% projected fall in CPM transport value to $1.
80
The average Rating will remain 1% therefore estimated 1,100,000 viewing audience from all HH No investment towards new programming With this model there is a decrease in ad revenue
Scenario 1
Target Viewers: Fashionistas, Shoppers/Planners, Situationalists
Cost of Operations Cost of Programming Ad Sales Commissions Marketing & Advertising SGA
through with(predicate) a serious of initiatives focused on Advertising, Marketing and programming the awareness of the Channel goes up to 20%
Since there is no significant change in target change there is a 10% drop in CPM to $1.80 Average viewers 1.2% of the total HH therefore 1,320,000 No additional spend on programming With this model there is only a clear increase in ad revenue with greater spending and even though the net income is slightly higher, the profit coast is actually smaller than the 2006 model.
Scenario 2 Target Viewers: Fashionistas
Cost of Operations Cost of Programming Ad Sales Commissions...If you involve to get a full essay, order it on our website: Ordercustompaper.com
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