MARKETING MANAGEMENT- I
ASSIGNMENT 1
SUBMITTED BY:
VASUNDHARA KEDIA
PGPM- 11B
ROLL no(prenominal) 78
QUESTION
Analyse the advertisements of 5 brands belonging to one product category, differentiating them in terms of their brand positioning. Choose one media vehicle. Also, identify the luff customer for each.
MEDIA VEHICLE - TELEVISION
PRODUCT CATEGORY SOAP
BRAND 1- LIFEBUOY
HYPERLINK-
hypertext transfer protocol://www.youtube.com/watch?v=HsUJMsm8_lg
PRODUCT- Lifebuoy Soap for Health
COMPANY NAME- HLL
SLOGAN- Lifebuoy hai jahan, tandurusti hai wahan
TARGET AUDIENCE- Women who be wellness & hygiene conscious for self as soundly as for their family, men especially sportsmen, young boys and children who are exposed to dust and small injuries.
APPEAL- The commercial is a classic. It has an emotional charm and safety appeal as well depicting the bumpy & tough sportsman inspiring the child. The features of the soap and the dramatization substantiate it a commercial to remember with its catchy jingle.
POSITIONING STRATEGY- put by product Users.
BRAND POSITIONING-
In 2002, there was a significant change in the positioning of this brand from being a male victorious health to a family health bar soap in the market. In March 2004, Lifebuoy was relaunched with amend product and also came along its new claim of providing deoxycytidine monophosphate% better source protection. Since then, Lifebuoy has experienced new product launches with ejaculate protection being the central to all communication make by them in promoting their various products. A new parkway called Have no fear was launched by Lifebuoy in February 2005, therefrom adding an idea of social good. It has now been positioned as toilet soap. HLL demo through laboratory tests that Lifebuoy was twice as good as any other soap in terms of germ protection in terms of body...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment