To do the comparison work , the following methodology was espouse :
A. Door Darshan Channel selected : DD Samachar
B. Private Channel selected : propagation Now
C. parole Time Slot , DD Samachar : 2-00 PM TO 2-30 PM
D. News Time Slot, Times Now : 2-30 PM TO 3-00 PM
The news capsule telecast on the above convey and slots were reviewed from the following points:
1. News Content.
2. News Presentation.
3. Breaks & adenine; Time utilization.
1.News Content
DD News content has both national and world-wide news.It covers wide subject including political, social, economics, sports etc. DD News gives higher weightage to Govt. views on different issues,views of the other side is brief in nature. gauzy issues argon not elaborated in this channel.
Times Now, on the other hand gives higher weightage to the which are considered sensational or controversial in the viewers domain. It puts up views of both the sides in the issues raised.But its content lag on the news which can be considered as information category. The variety of news is less present and in occasions many issues or news, that are considered as having National Importanceare not given collectible importance.
The difference in approach of the two channels as regard content of the news capsule can be understood from the basic content list of the two channels in three consecutive days, as indicated below :
DD NEWS
As the parliament is in session, DD news gave due antecedency to news related to Parliament and parliamentarians. The issues discussed in parliament are of national importance, relevant to national policies and priorities. They gave weight age to octuple topics.
On 13/8/2012, topics covered are
1. Visit of UPA professorship Sonia Gandhi and HM Sinde to trouble torn Assam
2. Mumbai disturbance on 11/8/2012
3. Hamid Ansari, assuming office of Vice President for the siemens term.
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