Anna Youngs
CGD218: Visual Literacy in Business (BNC1221A)
Kimberly Horton
May 26, 2012
Introduction
apple integrate has become unique in its industry not just because of its competitive advantage, but due to the fact that it is hefty at formulating or innovating ideas. All of these are found in its products, but at a closer detail, so much(prenominal) can also be unearthed in its brands logotype.
Apple with a cut logo
It is important to consider that Apple Incorporated is highly recognized by its logo, which is knowing with a bite. The picture of an apple in this logo makes a remnant as compared to common image of an ordinary apple. Today, seeing a logo with a striking image of apple with a bite would al looks remind me of Apple Incorporated specially the image of Steve Jobs. I saw this logo when I was devoted an opportunity to use a personal computer. The logo was coordinated with this personal computer as a remarkable way of ensuring branding strategy. Over time, there were various modifications on the logo especially on its colors depending on the marketing prompting or product message. However, these modifications have nothing to do with my set-back thought and the association I created about Apple Incorporated with an apple designed with a bite.
As for me, the apple designed with a bite represents innovative ideas. What makes it more positive is that I considered that the company is trying to imply a message that consumers should bite into these innovative ideas. Therefore, the company is trying to project itself as a significant source of innovative ideas. Line, shape, texture and color are basic design elements (Landa, 2010). In the case of apple logo of Apple Incorporated, there was a great role compete by color. As observed, black and white would make a contrasting effect. For instance, placing the apple with a bite in a dark background and highlighting this image with an effect of a light color would signify the shining innovative ideas of...If you require to get a full essay, order it on our website: Ordercustompaper.com
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