Tuesday, February 4, 2014

Rosewood Hotels

CASE rosewood Hotels rosewood tree Hotels focussing is laborious to boost its customer cognizance by ever-changing its mark system. They are planning to attach the name rosewood to each its properties and they believe that this bequeath back up in making their rat more visible and hence acquire more multi situation repeat customers. It was found through mavin of their surveys that in suffer of the fact that some of the Rosewoods properties have more than 40% returning guests, only 5% of its guests visited multiple Rosewood properties. The management felt that in that respect exists a big capableness to increase its returning guest charge per unit crosswise its contrary properties through this fresh piting initiative. Also it pass on befriend in educating its customers about Rosewoods various properties and help in increasing the sales of its brand crossways locations. Advantages of this fresh branding scheme: * Increasing customers awareness abo ut the Rosewood brand. * Increasing the sales revenue. * Having higher(prenominal) brand recognition. * Having more cross-selling rates. * Having more multi property visits by its exist guests. Disadvantages of the new branding strategy: * Increased marketing costs. * bighearted flip in companys culture. * Resistance by several(prenominal) guests and employees. * Increased competition with corporate-branded hotels. * Losing the uniqueness and one of a gentle advantage of its individually branded properties. It is true that there pass on be several benefits and gains if this branding initiative is efficiently experienceed. there will be increased brand recognition and profile but on the other hand it would be a challenge to provide same quality experience to its guests crosswise different locations. There would be financial benefits after this strategy is implemented but the risk of losing some existing customers who perio d value the uniqueness of individual brand l! ooms large. Once they implement this branding, Rosewood management should educate its...If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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